Privacy Policy

SwipeLens is an iOS photo cleaner app. It helps you review your photo library and swipe to keep or delete photos and videos. Your review progress, cleaning statistics, and preferences are stored locally on your device. SwipeLens does not require an account, does not sell personal data, and never uploads your photos, videos, or photo library data. All photo analysis happens on your device. The free version shows ads from Google AdMob; ad personalization depends on your consent choices and tracking permission. SwipeLens Pro has no ads.

Information we collect

• Cleaning progress, keep/delete decisions, statistics, and preferences: Stored locally on your device to provide the app's core photo review, cleaning, statistics, and reminder features. Your photos and videos themselves are never uploaded — they are only accessed on your device with your permission.
• Anonymous app-user identifier: Used by RevenueCat and Apple's App Store solely to manage subscriptions and entitlements. It is not linked to your personal identity or contact information.
• Advertising data (free version only): When SwipeLens shows ads, Google AdMob may collect your device's advertising identifier (IDFA, only if you allow tracking), IP address, approximate location derived from that IP address, device and app information, ad impressions and interactions, and app performance and crash diagnostics, in order to serve and measure ads and to prevent fraud. SwipeLens Pro subscribers see no ads, and no ad requests are made for them.

How your data is stored and shared

SwipeLens stores cleaning progress, keep/delete decisions, statistics, and preferences locally on your device. To share locally your cleaning progress summary between the app, home screen widgets, and Live Activities, the app uses iOS App Groups. This data remains within your Apple device ecosystem and is not uploaded to SwipeLens-owned servers. Your photos and videos are processed entirely on your device.

Photo library access

SwipeLens requires access to your photo library to display your photos and videos for review and to delete the items you choose to remove. SwipeLens only accesses your photo library after you grant permission, and you can revoke or limit access at any time in the iOS privacy settings. Photo analysis and cleaning happen entirely on your device — SwipeLens does not upload your photos, videos, or library metadata to its own servers. Deletions you confirm in SwipeLens are performed through the iOS Photos framework, and deleted items follow Apple's Recently Deleted behavior. Apple may independently synchronize your photo library through iCloud according to your Apple account and device settings; this is governed by Apple's privacy policy and your device settings, not by SwipeLens.

On-device photo analysis

To find similar shots, blurry or dark photos, and receipts or documents, SwipeLens uses Apple's Vision framework on your device. Results are stored only in the app on your device and are never sent anywhere.

Subscriptions and entitlements

Subscriptions and entitlement management are handled by RevenueCat and Apple's App Store using an anonymous app-user identifier. Payment processing is managed entirely by Apple. SwipeLens does not receive or store your payment card or billing details.

Advertising

The free version of SwipeLens shows occasional full-screen ads provided by Google AdMob. To show and measure ads and to prevent fraud, Google may collect your device's advertising identifier (IDFA, only if you allow tracking), IP address, approximate location derived from it, device and app information, ad impressions and interactions, and app performance and crash diagnostics.

Google may use advertising data to personalize ads and may combine it with data from other apps and websites, which Apple calls tracking. Google's advertising data use is described at https://policies.google.com/technologies/ads and its privacy policy at https://policies.google.com/privacy.

Tracking permission. SwipeLens asks for permission through Apple's App Tracking Transparency prompt before any cross-app tracking. If you choose "Ask App Not to Track", SwipeLens does not share your advertising identifier with Google, and ads are less personalized. Declining tracking does not by itself stop all ad-related data collection, such as IP address, ad interactions, or diagnostics. You can change this anytime in iOS Settings > Privacy & Security > Tracking.

Consent in the EEA, UK and Switzerland. Where required by law, SwipeLens shows Google's consent form before ads are requested. You can review or change your choices anytime under You > Ad Privacy Choices in the app. Regional consent choices and Apple tracking permission are separate controls; ad delivery and personalization depend on those choices and applicable law.

Your photos, videos, photo library metadata, on-device analysis results, and keep/delete decisions are never shared with Google or any advertiser. Approximate location used for ads is estimated from your IP address, not obtained from your photos or their location metadata. SwipeLens Pro subscribers do not see ads, and no ad requests are made for them.

Notifications

SwipeLens uses local notifications to remind you about cleaning sessions and review goals you have scheduled. These are processed on your device. You can enable, disable, or customize notifications at any time in the iOS notification settings for the app.

Review deletions carefully

SwipeLens is a personal photo organisation tool. Deletion decisions are always made and confirmed by you. Once photos or videos are deleted and cleared from Apple's Recently Deleted album, they cannot be recovered by SwipeLens. Please review your selections carefully before confirming deletion.

Your choices and controls

You can disable notifications and revoke or limit photo library access through your device settings at any time. You can view, change, or cancel your subscription through your Apple ID account settings. You can limit ad tracking by declining the tracking prompt or turning off "Allow Apps to Request to Track" in iOS Settings, and you can change your ad consent choices under You > Ad Privacy Choices. Subscribing to SwipeLens Pro removes ads entirely. Because cleaning progress and preferences are stored locally on your device, you can remove them at any time by deleting the app. Deleting SwipeLens does not restore photos or videos you have already deleted, and does not affect items in Apple's Recently Deleted album — manage those through the iOS Photos app. Subscription and entitlement records held by Apple and RevenueCat are managed under their respective policies.

Support emails

If you contact us for support by email, we receive your email address and the contents of your message, which may include your name, a description of your issue, and any details you choose to share (such as your device model and iOS version). We use this information solely to understand and respond to your support request. We do not use support emails for marketing or sell the information to third parties. We retain support emails and our replies for as long as reasonably needed to resolve your request and for a limited period afterward for record-keeping, then delete them. You may request deletion of your support correspondence at any time by emailing us.

Third parties

• Apple Inc. — Provides the Photos framework, the App Store, subscription billing, and the system frameworks used by the app (App Groups, widgets, Live Activities, local notifications, and the Vision framework used for on-device photo analysis). Apple's services are governed by Apple's privacy policy and your device settings.
• RevenueCat — Provides subscription and entitlement management using an anonymous app-user identifier. RevenueCat's privacy policy applies to the data it processes.
• Google LLC (AdMob) — Provides ads in the free version of the app and the consent form shown to users in regions that require it. Google's use of data is described at https://policies.google.com/technologies/ads and https://policies.google.com/technologies/partner-sites, and its privacy policy is at https://policies.google.com/privacy.

Data retention

Cleaning progress, keep/delete decisions, statistics, and preferences are retained locally on your device until you delete the app; deleting SwipeLens removes this locally stored app data from your device. Photos or videos you deleted before removing the app are not restored and remain subject to Apple's Recently Deleted behavior; SwipeLens cannot recover them. Apple and RevenueCat retain subscription and entitlement records (such as the anonymous app-user identifier, purchase history, and entitlement status) under their own retention policies and applicable law, for as long as needed to manage your subscription; these records are not controlled by SwipeLens. Where ads are shown, Google retains ad-related data (such as advertising identifier, ad impressions and interactions, approximate location derived from your IP address, and app performance and crash diagnostics) under its own retention policies; that data is not controlled by SwipeLens. Changing consent, declining tracking, purchasing Pro, or deleting the app does not automatically erase data Google already received; Google's privacy policy describes retention and available data controls. SwipeLens does not retain your data on its own servers.

Children

SwipeLens is not directed to children under 13, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.

Contact

If you have questions about this privacy policy, contact Hanhaj Enterprises LLP at business@hanhaj.com.